{
 "id": "AIR-2024-0037",
 "slug": "coordinated-deepfake-campaign-impersonating-rishi-sunak-on-m",
 "title": "Coordinated Deepfake Campaign Impersonating Rishi Sunak on Meta",
 "summary": "Over a hundred deepfake advertisements impersonating the former UK Prime Minister were promoted on Meta to advertise a fraudulent investment scheme. The campaign exposed hundreds of thousands of users to fabricated video content.",
 "type": "ai_enabled_attack",
 "categories": [
  "deepfake_fraud"
 ],
 "severity": 3,
 "targets": [
  "Meta"
 ],
 "products": [
  "Meta Ads"
 ],
 "incident_date": "2024-01-08",
 "incident_date_precision": "day",
 "first_reported": "2024-01-08",
 "sources": [
  {
   "url": "https://incidentdatabase.ai/cite/875",
   "publisher": "AI Incident Database",
   "title": "Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta",
   "published_at": "2024-01-08"
  }
 ],
 "source_count": 1,
 "confidence": 0.9,
 "status": "published",
 "origin": "seed_aiid",
 "tags": [
  "deepfake",
  "social-media",
  "fraud"
 ],
 "created_at": "2026-10-18T06:33:31.967Z",
 "updated_at": "2026-10-18T06:59:35.797Z"
}