{
 "id": "AIR-2024-0013",
 "slug": "deepfake-scam-advertisement-misuses-likenesses-of-bulgarian",
 "title": "Deepfake Scam Advertisement Misuses Likenesses of Bulgarian Public Figures",
 "summary": "Scammers used AI-manipulated media and altered likenesses of a television host and a physician to promote an unregistered medical product online. The victims publicly denied any involvement with the advertisement.",
 "type": "ai_enabled_attack",
 "categories": [
  "deepfake_fraud"
 ],
 "severity": 3,
 "targets": [
  "individual_victims"
 ],
 "products": [
  "deepfake technology"
 ],
 "incident_date": "2024-01-17",
 "incident_date_precision": "day",
 "first_reported": "2024-01-17",
 "sources": [
  {
   "url": "https://incidentdatabase.ai/cite/1461",
   "publisher": "AI Incident Database",
   "title": "Purportedly AI-Manipulated Medical Scam Advertisement Reportedly Used Bulgarian TV Host and Physician's Likenesses",
   "published_at": "2024-01-17"
  }
 ],
 "source_count": 1,
 "confidence": 0.9,
 "status": "published",
 "origin": "seed_aiid",
 "tags": [
  "deepfake",
  "fraud",
  "scam"
 ],
 "created_at": "2026-10-18T06:33:31.967Z",
 "updated_at": "2026-10-18T06:59:35.797Z"
}