{
 "id": "AIR-2025-0145",
 "slug": "deepfake-scam-campaign-impersonates-norman-swan-in-online-ad",
 "title": "Deepfake Scam Campaign Impersonates Norman Swan in Online Ads",
 "summary": "Threat actors deployed deepfake voice-cloned video advertisements impersonating public figures across Meta platforms to promote unproven health supplements. The fraudulent campaign resulted in financial and health harms to victims.",
 "type": "ai_enabled_attack",
 "categories": [
  "deepfake_fraud"
 ],
 "severity": 4,
 "targets": [
  "Meta",
  "individual_victims"
 ],
 "products": [
  "Meta AI"
 ],
 "incident_date": "2025-05-21",
 "incident_date_precision": "day",
 "first_reported": "2025-05-21",
 "sources": [
  {
   "url": "https://incidentdatabase.ai/cite/1076",
   "publisher": "AI Incident Database",
   "title": "Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns",
   "published_at": "2025-05-21"
  }
 ],
 "source_count": 1,
 "confidence": 0.95,
 "status": "published",
 "origin": "seed_aiid",
 "tags": [
  "deepfake",
  "fraud",
  "social_engineering"
 ],
 "created_at": "2026-10-18T06:33:31.967Z",
 "updated_at": "2026-10-18T06:59:35.797Z"
}