{
 "id": "AIR-2021-0009",
 "slug": "deepfake-video-scam-targeting-uk-resident-results-in-financi",
 "title": "Deepfake Video Scam Targeting UK Resident Results in Financial Loss",
 "summary": "An individual in Somerset lost 140,000 pounds after being deceived by a Facebook advertisement featuring an AI-generated deepfake video promoting a crypto scam. The victim transferred funds to a fraudulent platform before realizing the deception.",
 "type": "ai_enabled_attack",
 "categories": [
  "deepfake_fraud"
 ],
 "severity": 4,
 "targets": [
  "individual_victims"
 ],
 "products": [
  "Facebook"
 ],
 "incident_date": "2020-01-01",
 "incident_date_precision": "day",
 "first_reported": "2021-07-13",
 "sources": [
  {
   "url": "https://incidentdatabase.ai/cite/1509",
   "publisher": "AI Incident Database",
   "title": "Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam",
   "published_at": "2021-07-13"
  },
  {
   "url": "https://wsj.com/articles/humanoid-robot-softbank-jobs-pepper-olympics-11626187461",
   "publisher": "The Wall Street Journal",
   "title": "Humanoid Robot Keeps Getting Fired From His Jobs",
   "published_at": "2021-07-13"
  }
 ],
 "source_count": 2,
 "confidence": 0.92,
 "status": "published",
 "origin": "seed_aiid",
 "tags": [
  "deepfake",
  "financial-fraud",
  "scam"
 ],
 "created_at": "2026-10-18T06:33:31.967Z",
 "updated_at": "2026-10-18T06:59:35.797Z"
}