{
 "id": "AIR-2024-0056",
 "slug": "scammers-used-ai-voice-clone-and-footage-to-impersonate-wpp",
 "title": "Scammers Used AI Voice Clone and Footage to Impersonate WPP CEO",
 "summary": "Scammers attempted to impersonate the WPP CEO using AI-generated voice cloning and video in a Microsoft Teams and WhatsApp scam. The scheme was unsuccessful and aimed to solicit funds and data.",
 "type": "ai_enabled_attack",
 "categories": [
  "deepfake_fraud",
  "ai_phishing_social_engineering"
 ],
 "severity": 3,
 "targets": [
  "individual_victims",
  "enterprise_deployment"
 ],
 "products": [
  "Microsoft Teams",
  "WhatsApp"
 ],
 "incident_date": "2024-05-10",
 "incident_date_precision": "day",
 "first_reported": "2024-05-10",
 "sources": [
  {
   "url": "https://incidentdatabase.ai/cite/983",
   "publisher": "AI Incident Database",
   "title": "Scammers Reportedly Used AI Voice Clone and YouTube Footage to Impersonate WPP CEO in Unsuccessful Scam Attempt",
   "published_at": "2024-05-10"
  }
 ],
 "source_count": 1,
 "confidence": 0.95,
 "status": "published",
 "origin": "seed_aiid",
 "tags": [
  "deepfake",
  "voice-cloning",
  "social-engineering",
  "ceo-fraud"
 ],
 "created_at": "2026-10-18T06:33:31.967Z",
 "updated_at": "2026-10-18T06:59:35.797Z"
}