GCD AI RADAR
incidents/AIR-2025-0128

Deepfake Ads Impersonating Gisele Bündchen Used in Brazilian Fraud Scheme

AI-enabled attack4 Confirmed real-world lossDeepfake fraud

Brazilian police arrested suspects accused of using deepfake videos of celebrities in Instagram ads for fake giveaways and products. The scheme generated millions in illicit funds from victims.

Details

type
AI-enabled attack
Attackers used AI as a meaningful part of a cyberattack against someone else.
categories
  • Deepfake fraud
    Synthetic voice, video or images used to impersonate people for fraud, extortion or access.
owasp llm top 10
no entry for these categories
mitre atlas
Both rows are derived from the type and categories (OWASP 2025 edition, ATLAS release 2026.09), not classified per record. How
severity
4 · Confirmed real-world loss
Financial loss, PHI/PII breach, safety impact or regulatory action.
targets
Individuals
products
Instagram
incident date
1 Oct 2025
first reported
1 Oct 2025
origin
AI Incident Database
Derived from the AI Incident Database (CC BY-SA 4.0).
classifier confidence
0.90 · published at or above 0.80; see the methodology
tags
deepfake · fraud · arrest
record
created 2026-10-18 06:33Z · updated 2026-10-18 06:59Z · json

Sources · 1

  1. 2025-10-01
    Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme
    AI Incident Database · incidentdatabase.ai/cite/1224

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