GCD AI RADAR
incidents/AIR-2024-0013

Deepfake Scam Advertisement Misuses Likenesses of Bulgarian Public Figures

AI-enabled attack3 Confirmed exploitationDeepfake fraud

Scammers used AI-manipulated media and altered likenesses of a television host and a physician to promote an unregistered medical product online. The victims publicly denied any involvement with the advertisement.

Details

type
AI-enabled attack
Attackers used AI as a meaningful part of a cyberattack against someone else.
categories
  • Deepfake fraud
    Synthetic voice, video or images used to impersonate people for fraud, extortion or access.
owasp llm top 10
no entry for these categories
mitre atlas
Both rows are derived from the type and categories (OWASP 2025 edition, ATLAS release 2026.09), not classified per record. How
severity
3 · Confirmed exploitation
Used against real targets; limited or unclear impact.
targets
Individuals
products
deepfake technology
incident date
17 Jan 2024
first reported
17 Jan 2024
origin
AI Incident Database
Derived from the AI Incident Database (CC BY-SA 4.0).
classifier confidence
0.90 · published at or above 0.80; see the methodology
tags
deepfake · fraud · scam
record
created 2026-10-18 06:33Z · updated 2026-10-18 06:59Z · json

Sources · 1

  1. 2024-01-17
    Purportedly AI-Manipulated Medical Scam Advertisement Reportedly Used Bulgarian TV Host and Physician's Likenesses
    AI Incident Database · incidentdatabase.ai/cite/1461

Titles and links belong to their publishers. The summary above is written by GCD AI RADAR in its own words; data is CC BY-SA 4.0.

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