GCD AI RADAR
incidents/AIR-2025-0145

Deepfake Scam Campaign Impersonates Norman Swan in Online Ads

AI-enabled attack4 Confirmed real-world lossDeepfake fraud

Threat actors deployed deepfake voice-cloned video advertisements impersonating public figures across Meta platforms to promote unproven health supplements. The fraudulent campaign resulted in financial and health harms to victims.

Details

type
AI-enabled attack
Attackers used AI as a meaningful part of a cyberattack against someone else.
categories
  • Deepfake fraud
    Synthetic voice, video or images used to impersonate people for fraud, extortion or access.
owasp llm top 10
no entry for these categories
mitre atlas
Both rows are derived from the type and categories (OWASP 2025 edition, ATLAS release 2026.09), not classified per record. How
severity
4 · Confirmed real-world loss
Financial loss, PHI/PII breach, safety impact or regulatory action.
targets
Meta, Individuals
products
Meta AI
incident date
21 May 2025
first reported
21 May 2025
origin
AI Incident Database
Derived from the AI Incident Database (CC BY-SA 4.0).
classifier confidence
0.95 · published at or above 0.80; see the methodology
tags
deepfake · fraud · social_engineering
record
created 2026-10-18 06:33Z · updated 2026-10-18 06:59Z · json

Sources · 1

  1. 2025-05-21
    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns
    AI Incident Database · incidentdatabase.ai/cite/1076

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