GCD AI RADAR
incidents/AIR-2021-0009

Deepfake Video Scam Targeting UK Resident Results in Financial Loss

AI-enabled attack4 Confirmed real-world lossDeepfake fraud

An individual in Somerset lost 140,000 pounds after being deceived by a Facebook advertisement featuring an AI-generated deepfake video promoting a crypto scam. The victim transferred funds to a fraudulent platform before realizing the deception.

Details

type
AI-enabled attack
Attackers used AI as a meaningful part of a cyberattack against someone else.
categories
  • Deepfake fraud
    Synthetic voice, video or images used to impersonate people for fraud, extortion or access.
owasp llm top 10
no entry for these categories
mitre atlas
Both rows are derived from the type and categories (OWASP 2025 edition, ATLAS release 2026.09), not classified per record. How
severity
4 · Confirmed real-world loss
Financial loss, PHI/PII breach, safety impact or regulatory action.
targets
Individuals
products
Facebook
incident date
1 Jan 2020
first reported
13 Jul 2021
origin
AI Incident Database
Derived from the AI Incident Database (CC BY-SA 4.0).
classifier confidence
0.92 · published at or above 0.80; see the methodology
tags
deepfake · financial-fraud · scam
record
created 2026-10-18 06:33Z · updated 2026-10-18 06:59Z · json

Sources · 2

  1. 2021-07-13
    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam
    AI Incident Database · incidentdatabase.ai/cite/1509
  2. 2021-07-13
    Humanoid Robot Keeps Getting Fired From His Jobs
    The Wall Street Journal · wsj.com/articles/humanoid-robot-softbank-jobs-pepper-olympics-11626187461

Titles and links belong to their publishers. The summary above is written by GCD AI RADAR in its own words; data is CC BY-SA 4.0.

Related incidents