GCD AI RADAR
incidents/AIR-2024-0056

Scammers Used AI Voice Clone and Footage to Impersonate WPP CEO

AI-enabled attack3 Confirmed exploitationDeepfake fraudAI phishing / social engineering

Scammers attempted to impersonate the WPP CEO using AI-generated voice cloning and video in a Microsoft Teams and WhatsApp scam. The scheme was unsuccessful and aimed to solicit funds and data.

Details

type
AI-enabled attack
Attackers used AI as a meaningful part of a cyberattack against someone else.
categories
  • Deepfake fraudprimary
    Synthetic voice, video or images used to impersonate people for fraud, extortion or access.
  • AI phishing / social engineering
    Phishing, lures and social engineering produced or personalised at scale with AI.
owasp llm top 10
no entry for these categories
mitre atlas
Both rows are derived from the type and categories (OWASP 2025 edition, ATLAS release 2026.09), not classified per record. How
severity
3 · Confirmed exploitation
Used against real targets; limited or unclear impact.
targets
Individuals, Enterprise deployment
products
Microsoft Teams, WhatsApp
incident date
10 May 2024
first reported
10 May 2024
origin
AI Incident Database
Derived from the AI Incident Database (CC BY-SA 4.0).
classifier confidence
0.95 · published at or above 0.80; see the methodology
tags
deepfake · voice-cloning · social-engineering · ceo-fraud
record
created 2026-10-18 06:33Z · updated 2026-10-18 06:59Z · json

Sources · 1

  1. 2024-05-10
    Scammers Reportedly Used AI Voice Clone and YouTube Footage to Impersonate WPP CEO in Unsuccessful Scam Attempt
    AI Incident Database · incidentdatabase.ai/cite/983

Titles and links belong to their publishers. The summary above is written by GCD AI RADAR in its own words; data is CC BY-SA 4.0.

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