GCD AI RADAR
incidents/AIR-2024-0037

Coordinated Deepfake Campaign Impersonating Rishi Sunak on Meta

AI-enabled attack3 Confirmed exploitationDeepfake fraud

Over a hundred deepfake advertisements impersonating the former UK Prime Minister were promoted on Meta to advertise a fraudulent investment scheme. The campaign exposed hundreds of thousands of users to fabricated video content.

Details

type
AI-enabled attack
Attackers used AI as a meaningful part of a cyberattack against someone else.
categories
  • Deepfake fraud
    Synthetic voice, video or images used to impersonate people for fraud, extortion or access.
owasp llm top 10
no entry for these categories
mitre atlas
Both rows are derived from the type and categories (OWASP 2025 edition, ATLAS release 2026.09), not classified per record. How
severity
3 · Confirmed exploitation
Used against real targets; limited or unclear impact.
targets
Meta
products
Meta Ads
incident date
8 Jan 2024
first reported
8 Jan 2024
origin
AI Incident Database
Derived from the AI Incident Database (CC BY-SA 4.0).
classifier confidence
0.90 · published at or above 0.80; see the methodology
tags
deepfake · social-media · fraud
record
created 2026-10-18 06:33Z · updated 2026-10-18 06:59Z · json

Sources · 1

  1. 2024-01-08
    Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta
    AI Incident Database · incidentdatabase.ai/cite/875

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